To us, being a wine-grower today is not just being a grape producer, in the same way potatoes can be produced on an industrial basis, it’s not being a super driver of ever-heavier and ever-more polluting tractors, it’s not being an agrochemist, as a certain lobby would still like, however; nor is it being the winemaker who juggles with his magical cures to make up for some failure in growing the grape or quite simply to reassure himself, nor is it someone who thinks that drones will soon be able to replace the wine-grower among his vines.